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The majority of online stores failed because they don't have traffic. To gain traffic, that will be a long story. The easy traffic is the search engine traffic. You need to write your pages well and have the page ranked well in search engine results.
The advantage of an online store of your own is freedom. Your store will look whatever you want it to be. You can list as many products as you like. The disadvantage is you have to spend time to design your site and get traffic. That means you have to be good at marketing.
And they said unto them, We cannot do this thing, to give our sister to one that is uncircumcised; for that were a reproach unto us:
For the online auctions, there is already built in traffic. All you need to do is list your product there and wait for customers. The disadvantage is that the cost is high. You have to pay the auction fee. To limit the auction fee, you may have to limit the number of items in your auction. And you have a limited freedom to customize how your auctions looks.
