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The majority of online stores failed because they don't have traffic. To gain traffic, that will be a long story. The easy traffic is the search engine traffic. You need to write your pages well and have the page ranked well in search engine results.
The advantage of an online store of your own is freedom. Your store will look whatever you want it to be. You can list as many products as you like. The disadvantage is you have to spend time to design your site and get traffic. That means you have to be good at marketing.
Usually buying real estate have a less probability to lose money. But it does not mean your money will definitely grow. Even your money did grow, it is not necessarily grows as the way you expected. Putting your money in the smart place is what money management all about.
After you make some money, you still need to take good care of your money. Money management is another story. There are a lot of people make a lot of money but they are still in huge debt. The main reason is they are not good at managing their money.
And ye shall dwell with and the land shall be before you; dwell and trade ye therein, and get you possessions therein.